Web.com Group, Inc. (WWWW), a leading provider of Internet services and online marketing solutions for small businesses, today announced the implementation of MasterPass(TM), a digital wallet service that allows consumers to use any payment card or enabled device to discover enhanced shopping experiences.
The new service provides Web.com's expansive network of small business merchants the ability to offer their customers a convenient and flexible way to pay via the web or on a mobile device.
"We proactively seek out the latest advanced technologies, innovations and solutions that will enhance our customers' businesses and MasterPass was a natural fit," said Jason Teichman, Executive Vice President and Chief Marketing Officer at Web.com. "This type of service has typically been reserved for Fortune 500 companies, but through our partnership with MasterCard, we are making it available to our tens of thousands of small business customers who use our online store solutions. It can be difficult to stand out in a crowded online marketplace, however, by offering advanced commerce features like MasterPass, our customers can differentiate themselves and deliver the shopping experience that their consumers demand."
Available now on participating Web.com customer online stores, shoppers can begin using MasterPass, providing a simplified and faster checkout experience. Web.com serves more than 3 million small business customers ranging from restaurants, retail shops, service providers, such as consultants or plumbers, and more. As MasterPass continues to evolve, Web.com customers will be provided additional tools and engagement mechanisms to further enhance customer loyalty through intelligent, easy-to-use solutions.
"At the end of the day, it's our goal to provide our merchant partners -- and ultimately consumers -- with an enhanced shopping experience that allows people to pay when, where and how they want," said Michael Cyr, Group Executive, U.S. Customer Delivery, MasterCard. "We understand that loyalty is critical for merchants. We've developed MasterPass to provide them a faster, easier online checkout experience for their customers that also aids in increasing sales and ultimately loyalty. And we've done this through a solution that doesn't significantly change the way they currently process payments."