San Diego CU offers targeted rewards through Cardlytics platform

Source: Caqrdlytics

Cardlytics, the pioneer of Card-Linked Marketing, announced today that its platform has been deployed by San Diego County Credit Union® (SDCCU®) to provide targeted rewards to their members in San Diego, Riverside and Orange counties.

SDCCU implemented the platform through an ongoing partnership between Cardlytics and Fiserv (FISV), which provides SDCCU with Corillian Online®, the industry's leading online banking solution.

Relevant offers are now presented on each member's checking account detail page within the credit union's secure online banking platform - achieved by leveraging information about previous purchases. By clicking on the offers, account holders can activate or "accept" rewards before redeeming them at a number of national, local and online retailers. There are no coupons or promotion codes required and no member data leaves the credit union's secure environment.

Members can easily opt-out of the rewards offers, but activation rates prove broad consumer acceptance of Cardlytics' programs. Cardlytics' offers are now targeted against some 200 million transactions per week, representing more than $500 billion in consumer spending.

"As the largest locally-owned financial institution in San Diego, we value people and community," said Teresa Halleck, President & CEO of SDCCU. "We pride ourselves on serving customers with value-driven products and services. Launching our new SDCCU Paybacks™ reward program is an exciting milestone for us and one that will provide meaningful and tangible value to our customers."

"San Diego County Credit Union is dedicated to providing customers a superior digital banking experience with relevant value, increasing customer satisfaction and loyalty," said Lynne Laube, COO of Cardlytics. "By leveraging members' actual purchases, the credit union will provide highly targeted reward offers, positioning them to remain competitive and at the forefront of banking innovation."

In addition to the core Cardlytics solution that SDCCU implemented, the partnership between Cardlytics and Fiserv also provides financial institutions with access to 'Cardlytics for Rapid Deployment,' for institutions wanting a lighter implementation, and 'Cardlytics for Credit,' for institutions with pure credit card portfolios.

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