DataCash, a MasterCard Company, today announced a partnership with leading mobile commerce specialists MoPowered.
Research conducted by the Interactive Media in Retail Group (IMRG) indicates that mobile commerce grew by 254% in 2011 and a further 300% in 2012. For online retailers this means they need to accommodate the changes in consumer behaviour and develop fully functional mobile websites that act as an extension to their stores.
The collaboration with MoPowered will enable DataCash's merchants to meet the needs of a demanding mobile market by using MoPowered's secure SaaS platform technology and will also give retailers the reassurance and reputational advantage of providing customers with the best and most secure of payment services. MoPowered allows merchants to make the most of the growing smart phone adoption in the UK with optimised mobile websites and create another point of sale for existing and new customers.
Head of Innovation at DataCash, Wendy Dobson, comments: "The payments landscape is rapidly changing and the industry is innovating to meet both customer and merchant needs. Today merchants want to ensure that the customer journey is as quick and seamless as possible, whilst customers prioritise safe and convenient payment methods. We are working with our partners to ensure that whatever payment technologies are developed, our merchants are able to offer these to their customers".
CEO of MoPowered, Dominic Keen, comments: "The partnership with DataCash introduces merchants across a wide range of sectors to exciting opportunities that will drive sales and increase engagement with customers. The UK's number of mobile shoppers is growing at an incredible rate. As consumers become more comfortable and familiar with mobile, it's crucial that merchants take advantage of the increasingly sophisticated and secure payment technologies available to them. Missing out on the revenue opportunites in the mobile space would be at the detriment of their business".