This agreement will bring direct-to-bill mobile operator billing as a payment option to more than 6 million customers, covering more than 60% of Switzerland's mobile market.

Through this integration, online merchants will generate increased revenue by attracting new consumers who were previously unable to pay and from consumers who find mobile the most convenient way to pay online. When making purchases from their favourite online merchants, consumers will benefit from a convenient and secure payment experience that is accessible to all Swisscom mobile subscribers. Consumers simply enter their mobile phone number at checkout and receive a PIN number which can then be entered into the payment panel to confirm the payment with the charges appearing on their wireless bill.

The advanced direct billing API supports:

• Desktop web, mobile in-app, and mobile web 1-tap payments

• An efficient user authentication process that delivers increased conversion for merchants

• Accurate and timely notification of billing errors impacting purchase (e.g. insufficient funds), giving consumers greater transparency

• Continuous pricing, enabling merchants to offer a wider range of price points

James Patmore, Senior Vice President at Boku commented: "Swisscom is an incredibly strong partner in Switzerland based not only on its market share but also its commitment to its partners and their customers. Its direct billing API will allow Boku to deliver a bank-grade carrier billing experience to the vast majority of Switzerland's mobile users in one fell swoop, that's a tremendous value for Boku and for Swiss mobile subscribers."