Actiance, helping organizations benefit from communications, collaboration and social networking, today announced a set of feature enhancements to its popular Socialite product to allow the social workforce to increase productivity.
The enhancements deliver social engagement best practices to the regulated sector -- where more than 50,000 users are relying on Socialite to gain a competitive edge for sales, ROI and customer engagement.
"We have seen significantly increased demand from financial advisors, insurance agents and relationship managers who are using social to conduct more effective business while meeting regulatory requirements," said Sarah Carter, General Manager, Social Business, Actiance. "In listening to our user base and mapping industry trends, we've increased the competitive edge our customers require to unleash social business."
The result is a set of productivity enhancements augmenting the company's core focus of enabling effective usage of communications and its compliance across all devices and platforms. To date, Actiance has released the well-received Socialite Engage mobile app, a native iOS app that allows the social workforce to connect anywhere, anytime. The market-leader also delivered integration with Salesforce.com to help track and monetize social media conversations. Both of which allow users to increase engagement across social networks with compliance and governance.
According to a recent LinkedIn-FTI Consulting report, 7 in 10 financial advisors are already using social networks for business purposes. The report goes on to state that 'hundreds of millions of people around the world already use sites like LinkedIn, Facebook and Twitter, making social networking an increasingly vital element for building and interacting with communities of potential clients.' In the Worldwide Enterprise Social Software 2012-2016 Forecast Update, IDC analyst Vanessa Thompson reveals that, "social software is quickly becoming a critical decision support and worker productivity tool, with strong solution adoption recorded in 2011-2012 across all regions, particularly the Americas."
As the use of social networks for business increases, client, analyst, and industry feednalyst, and industry feedback revealed a demand for increased access to, and control of, content and the ability to connect with individuals on social networks and to increase the effectiveness of time spent on social.
-- Delegated Access allows users to appoint Socialite access rights to
others to share social content on their behalf while ensuring
authenticity of voice.
-- Content Subscriptions through RSS feed readers allows users to utilize
content from multiple sources and share centrally to multiple social
properties, without leaving the platform.
-- Newsfeed filtering allows users to find news items or individuals that
matter to them and focus on important contacts and events.
-- Content Effectiveness Measurement enables users and administrators to
effectively review the mix of content that delivers the best results,
along with the most effective time of day for content delivery.
"Financial advisors and other users in regulated industries have a unique set of requirements when using social media for business. We listen to the requirements of our audience and are continually enhancing Socialite to meet their needs," says Ajesh Shah, Senior Product Manager. "This builds on our commitment to provide greater productivity and governance when using social networks for business."