Chirpify, the only platform for in-stream commerce on Twitter, Facebook and Instagram, today announced it has secured $2 million from Voyager Capital in an initial close of a series A round.
The company also announced today that Puma, Lil Wayne and Snoop Dogg have signed up as enterprise customers. Combined with the $1.3 million previously secured from Voyager Capital, angel investors Geoff Entress, BuddyTV CEO Andy Liu, former Facebook executive Rudy Gadre, HootSuite CEO Ryan Holmes, and TiE Oregon Angels, today's investment brings Chirpify's total raised to date to $3.3 million.
"With this funding, Chirpify is poised to accelerate its disruption of the social commerce marketplace. We are excited to help Chirpify continue enabling brands to realize the full business potential of the more than a billion people that interact on the major social media outlets of Twitter, Facebook and Instagram," said Diane Fraiman, Venture Partner at Voyager Capital. "Given the enormous wins for Chirpify over the past year, it is clear that consumers have spoken and they want the Chirpify way to buy."
Chirpify is adding over 300 new users every day and touts a 5% conversion rate. In just a year since launching, dozens of the world's most recognizable brands—enterprise, consumer and music like Adidas, Green Day and Keith Richards—have leveraged the Chirpify platform to sell in-stream on the three largest social platforms. The company continues to add world-class brands on a daily basis. Chirpify plans to use the new funding to grow its sales and marketing team, and expand its in-stream payments across the entire social Web.
"Now that we have built a robust engine that enables in-stream commerce on the top three social media platforms, have acquired top tier brands, celebrities and musicians, powered hundreds of thousands of dollars in transactions, and are seeing rapid consumer adoption, it's time to accelerate our growth and continue to re-invent the way businesses and consumers transact and monetize social media," said Chirpify CEO Chris Teso.
Chirpify is the only platform to enable transactions with a reply or comment on Twitter, Facebook and Instagram without ever leaving the social media outlets. All other platforms require a user to click on a link on a social media outlet that takes them to another website. With Chirpify, all that's needed to buy, donate or get a free item on Twitter, Facebook or Instagram is either a reply or comment of "buy," "donate" or "gimme."