This new line of business will offer retail banks counsel on best practices when embarking on and managing customer loyalty programmes. A dozen banks are already using this service, including Kazkommertsbank, the largest bank in Kazakhstan.

Nurlan Zhagiparov, Managing Director at Kazkommertsbank said: "Having deployed Welcome Real-time's XLS solution to support our loyalty programme, it made sense for us to look to Welcome for advice on how to optimise our marketing strategy. Welcome's consultants have a wealth of experience in the loyalty arena and we've been able to benefit from learning about their best practice approach."

As part of the service, Welcome offers workshops and short to long-term consultancy on marketing strategies related to retail banks' loyalty schemes. Welcome's team of consultants have a deep understanding of the industry thanks to the company's diverse customer base of over 25 organisations, across 5 continents.

"Organisations looking to launch loyalty schemes often require more than just technology", said Philippe David, CEO of Welcome Real-time. "Based on over 17 years' experience in the loyalty industry, we are able to offer our expertise to retail banks looking to get the most out of their loyalty programmes."