Transactional big data startup ERN has announced the appointment of Roger Alexander, the former President of Elavon Merchant Services Europe and Brian Thom, the former President of Citibank Japan, to its board of advisors.
Mr Alexander has vast experience of the financial services industry, currently holding non-executive directorships at foreign exchange platform Canton FX, payment and loyalty consultancy The Logic Group and secure payment solution provider Pensio.
A graduate of the Harvard Business School, Mr Alexander spent over a decade at Barclays where he was a Managing Director of The Emerging Markets Group as well as a Director at Barclaycard, also Roger was the former CEO of EuroConex and the former CEO of Switch UK.
Mr Thom spent more than seven years at Citibank, where he served as President of Citibank Japan and Country Head of Citibank Korea. He is currently a Director at CSC Pacific and DPSL Limited, Executive Director at Asia CEO Network and a Partner at business solution and support service provider Gravitas Partnership.
He is also the former Global Head of Marketing For American Express and the former SVP of Marketing for MasterCard.
Mr Alexander and Mr Thom join names such as David Toth, the former President, CEO and Founder of NetRatings, and Hans J Beck, the Chairman and Founder of Torch Partners Investment Bank and former CEO of Deutsche Bank Japan & Australia, on ERN's advisory board.
"We're delighted to welcome Roger to his new role at ERN, where his expertise in the fields of electronic payment systems and loyalty solutions particularly, as well as his wider experience of the financial services industry, will be invaluable," said Dan Brassington, CEO of ERN.
"Brian's experience of working and living in Asia as well as managing leading consumer brands and startups in both Asia and Europe - will help ERN explore opportunities in new markets," he continued.
ERN's transactional big data platform, Looop, was launched at the FinovateEurope 2013 conference in February. The scalable, reliable and secure big data platform will, for the first time, enable both banks and merchants to perform deep-level analysis of customer behaviour on a micro and macro scale.
Looop - which is fully PCI and ISO 27001 compliant - is designed to boost customer loyalty by enabling banks and brands to create value-added products based on the analysis of transactional data.