CyberSource, a Visa Inc. company (NYSE: V), and one of the world's largest providers of eCommerce payment management services, has announced the opening of a French subsidiary in Paris, tasked with bringing its fraud management solutions to French online retailers.
This will be CyberSource's second expansion into Europe following the opening of its EMEA headquarters in Reading, UK, in 1997.
A comprehensive eCommerce fraud solution
Founded in 1994, CyberSource is an eCommerce payment and risk management pioneer. Now owned by Visa Inc., the organisation has become a leading force in helping businesses reduce fraud. CyberSource's 'Decision Manager' is an extremely sophisticated fraud management system that provides online retailers with the ability to systematically detect and eliminate fraudulent behaviour sooner, enabling them to optimise the performance of their internal review teams. Vitally, the system can not only help to reduce fraud; it does so while preserving the customer experience by minimising the rejection of valid orders and speeding genuine transactions through.
CyberSource, offering the insight you need to help combat fraud
France is continuing to ride the eCommerce wave. According to Fevad, sales rose by 19% to €45 billion in 2012, mainly on the back of an explosion in mCommerce, which now represents 6% of total sales (against 2% in 2011). However, on the heels of this growth, online fraud rates have been rising steadily since 2007. The French Observatory for Payment Card Security estimates this level to have reached 0.34% in 2011, up 20% from 2010.
Faced with the growth of online fraud, merchants should take a proactive approach and implement tailor-made solutions to help prevent fraud and and reduce false positives (where businesses reject orders from genuine customers in error).
Tailored fraud management offering
CyberSource supplements Decision Manager with true expertise from a global network of fraud analysts. This know-how breaks down into several levels of service, ranging from commitments to cut fraud rates, to fully outsourced fraud management solutions. From the outset retailers benefit from a fully functional dashboard for tracking transaction indicators (acceptance rates, rejection rates, rule effectiveness, etc.).
CyberSource's portfolio of managed services are tailored to the specific demands of French eCommerce businesses. The company's development strategy combines direct sales and partnerships with payment operators, key players in technology and financial institutions. Patrick Flamant, CyberSource France's Country Manager, will be overseeing a growing team of employees tasked with bringing CyberSource's fraud management solutions to French online retailers.