Spindle, Inc. (OTCBB:SPDL), a leading provider of mobile payments solutions, today announced it has reached an agreement with TruEffect, a leader in First-Party display advertising technology, to integrate Spindle's MeNetwork mobile marketing platform with TruEffect's display advertising services.
As a result of this partnership, TruEffect will be able to use the MeNetwork platform to deliver location- and time-relevant offers from major retailers and restaurants to consumers through their mobile devices.
"We are delighted to form this partnership with TruEffect, which is considered the leader in First-Party advertising services," said Bill Clark, president of Spindle. "We expect the combination of TruEffect's First-Party advertising technology with MeNetwork's robust mobile marketing platform will result in more efficient marketing campaigns and serve the needs of both merchants and consumers."
As part of the agreement, TruEffect will utilize its sales force and customer relationships in an effort to increase the volume of merchants on the MeNetwork platform. MeNetwork plans to leverage TruEffect's powerful First-Party display advertising platform to acquire customers by providing incentives to download the MeNetwork app in select advertisements.
The MeNetwork application was recently featured by Apple during the iOS 6 launch as a prime example of native Passbook integration. The MeNetwork app is designed to allow merchants to push offers, events, and announcements to consumers who have "subscribed" to the merchants they want to hear from, and this active connection between merchant and consumer has propelled MeNetwork to a benchmark-beating user engagement rate among lifestyle category apps (user engagement rate is the percentage of app downloaders who have used the app at least once in a rolling 30-day window).
Headquartered in Westminster, Colorado, TruEffect is recognized as a leading provider of First-Party advertising solutions. TruEffect's technology is designed to enable more efficient delivery of web-based marketing programs, and give advertisers and agencies greater visibility into the effectiveness of campaigns.
"The partnership with Spindle will significantly expand the breadth of our offering to our national and regional retail customers," said Finn Faldi, chief executive officer of TruEffect. "Integrating mobile marketing with our display advertising platform will result in a compelling solution that we expect will yield both strong penetration and customer conversion rates."