Today mobile payments provider Fortumo launched in-app payments for Windows Phone, making it the only third-party payment provider on Microsoft platforms with support for cross-device integration of payments on Windows 8, Windows RT and Windows Phone.
"With Windows Phone we are seeing a repetition of what happened when Android launched -developers who were initially cautious in porting their apps to the new operating system are starting to see Windows Phone as a viable source of revenue"
With this update, app and game developers can use a single SDK to activate payments on all Microsoft devices: desktops, laptops and tablets running Windows 8 and smartphones running any version of the Windows Phone operating system. For the end-user buying virtual coins or unlocking new features, payments are completed with 2 simple clicks without having to leave the app, leading to better payment conversion, an improved user experience and increased revenue."With Windows Phone we are seeing a repetition of what happened when Android launched -developers who were initially cautious in porting their apps to the new operating system are starting to see Windows Phone as a viable source of revenue," said Martin Koppel, co-founder and Chief Revenue Officer of Fortumo. "Our goal is to help developers who are making the move to Windows Phone easily monetize their users globally and with a more broadly accessible, higher converting payment method than credit cards."
Mobile payments have two major advantages over credit cards - they have much larger reach and better conversion. In emerging markets, there can be as many as ten times more mobile phone users than credit card owners. This means Fortumo mobile payments give mobile app developers access to consumers who would otherwise not be able to buy or pay for services.
Fortumo's payments system is optimized for all key platforms, including web, mobile web, HTML5, and in-app purchases on both smartphones and tablet devices. The company features payment connectivity with over 300 mobile operators in 80 countries, and has added over 72,000 registered merchants, including several of the world's largest gaming companies and content publishers, including Rovio and Badoo, over the past 5 years.
Fortumo's in-app payments are available for developers to integrate into any Windows 8, Windows RT or Windows Phone app. In collaboration with Microsoft, Fortumo will process payments for free when developers integrate in-app payments for Windows 8 or Windows Phone by May 31st, 2013.
Commenting on the free payment processing offer by Fortumo, John Richards, senior director Windows App Marketing for Microsoft has noted: "Windows Store has already seen great traction with developers due to its unprecedented reach in over 200 markets. Microsoft's flexibility in monetization and industry-leading revenue sharing gives Windows 8 developers greater potential and more control over their revenue. Through the relationship with Fortumo, there are more opportunities for developers to monetize users in emerging markets."