It provides petroleum retailers the opportunity to attract new mobile-savvy consumers by deploying customized mobile applications without the need to make new investments or changes to their POS infrastructure. FIPay Mobile enables merchants to build stronger, more loyal relationships with their customers through a new mobile channel, and provides retailers with flexibility to choose partners for their mobile wallet initiatives.


FIPay Mobile is available to merchants in an array of industries, including retail, hospitality and the petroleum verticals. AJB unveiled the first mobile payment application in the Canadian Petroleum industry, through a successful pilot deployment at Hughes Car Wash, a Petroleum & C-Store retailer, based in Edmonton, Alberta. Consumers can now pay for gasoline and car washes with their mobile devices at the Hughes Car Wash flagship location in Edmonton, with plans to roll out the solution to additional locations over the next year.

"Working with AJB enables us to simplify our payment processing," said O'Ryan Hughes, President Hughes Car Wash. "With our Hughes Mobile Pay app, we leave no customer behind, and provide the option to pay with a mobile device and existing cards, or continue with traditional modes of payment."

"The Hughes MobilePay application, powered by our FIPay suite of products, is an example of how petroleum merchants can quickly deploy mobile applications with minimal new investment or configuration," said Eric Wong, Director, Special Projects, AJB Software Design. "On miserable days, when it's too hot, rainy or cold, or when it's late at night, consumers can sit and pay in the safety and comfort of their car, while the fuel dispenser refills their gas tank. In addition, as the number of mobile wallet options proliferate, AJB provides merchants with a flexible, vendor-neutral approach to mobile payments."

AJB's FIPay Mobile is part of AJB's FIPay suite of products that powers Hughes MobilePay. FIPay is responsible for integrating with the PIN pad device and fuel pumps in the petroleum sector. FIPay is PCI-compliant and integrated with Cogeco, a PCI-DSS validated service provider, to ensure the highest level of security for each transaction. For the merchant, there's minimal configuration and hardware required. There's no separate device, no new payment highway, and no new financial processor required. For the consumer, they simply need to download the merchant's small application onto their phone, create an account, register one of their credit cards, and then they are immediately set up to start making purchases from their mobile wallet.