Speaking to a standing-room-only crowd of students, faculty and administrators at Carnegie Mellon University's Tepper School of Business, PNC Financial Services Group Chairman and CEO James E. Rohr announced his company's support for the creation of the PNC Center for Financial Services Innovation at Carnegie Mellon.
Rohr made the announcement today during his presentation as part of the Tepper School's W.L. Mellon Speaker Series.
"Advances in technology and their potential application in financial services underscore the importance of research and education in these areas," said Rohr. "Carnegie Mellon is regarded as a global leader in business and technology and our company has enjoyed a long and productive relationship with its students, alumni, faculty and administrators. We are confident that our continued work together will bring tested, secure solutions by introducing new technology and services that will continuously improve the banking experience for consumers."
The PNC Center for Financial Services Innovation will initially focus on research and education pertaining to the retail banking sector, seeking to capitalize on new technologies and the effective use of data to advance the functionality of banks and the services they offer to customers. Sunder Kekre, the Bosch Professor of Operations Management, has been chose to lead the new center as its director.
The center will conduct research that addresses emerging consumer banking topics, such as the integration of data and technology to help customers better manage their money, and the use of new channels such as mobile devices and social media to deliver banking services when and where customers need them. The center also will oversee curricula and project courses addressing the banking industry and executive education programs designed to address advances in technologies, processes and information.
"Collaboration thrives at Carnegie Mellon and the new center will benefit from incorporating faculty and resources from across our campus, combining strengths in business and computer science with other disciplines, such as public policy, consumer behavior and engineering," said Robert Dammon, Dean of the Tepper School of Business. "PNC has an exceptional reputation in banking and a longstanding relationship with our university. Our connection through the new center will be an important conduit for expanding knowledge within the retail banking sector as well as finding solutions to the present and future challenges facing the industry."
The PNC Center for Financial Services Innovation will be housed at Carnegie Mellon's Tepper School of Business. Work is under way to develop the center's operational processes.