SIA member-firms can now subscribe to the TeleContinuity Network and be assured that within minutes of a telecommunication outage their inbound telephone calls can be redirected to any device and location of their choice. The news was announced at SIA's Technology Management Conference, happening this week in New York City.

"Any loss of telecommunications can cause many problems for our members. Because of the importance of the financial markets to the U.S. economy, the regulators have mandated that firms and markets maintain alternate methods of communicating with their customers, their employees, regulators, and other entities. By providing TeleContinuity's service to our members, SIA hopes to assist our firms with continuity of operations during a voice communications outage," said Art Trager, SIA vice president and managing director, technology.

"TeleContinuity recognizes the importance of guaranteeing survivable telecommunications for the financial services industry," said Roy Pinchot, CEO of TeleContinuity. "Working with the SIA, TeleContinuity will assure that SIA members can maintain telecommunications within minutes of a terror attack, PBX failure, fiber cut, fire, flood, building evacuation, or other catastrophic event."