Al Rajhi Bank, one of the leading Islamic Banks in the world has launched a new innovative online banking portal to provide its customers with a modern internet banking experience and intelligent online self-service tools.
The new internet banking platform is built using Backbase's Bank 2.0 Portal technology and implemented by Al Rajhi's IT department in partnership with Thales, one of the leading banking system integrators in the Middle East region.
"We are delighted to see that Al Rajhi Bank has successfully gone live with Backbase Bank 2.0 Portal. From the initial conversations to the launch of the internet banking platform, it was very clear that the bank has a strong digital vision and is focused on consistently improving their online customer experience. It's great to see how they transformed their vision into reality" said Jouk Pleiter, Backbase CEO.
Backbase allows the banking client to be in control of their portal and makes it possible for Al Rajhi customers to customize their banking interface to their personal needs and preferences.
This is accomplished with a modern, widget-based layer on top of existing Al Rajhi banking systems. Backbase also unifies existing content and sales & marketing tools into an effective customer journey for the online and mobile channels. For the e-business side, Backbase allows for cross- and up-sell capabilities along with the ability to target relevant content and functionality to the right customer segments and individual customers.