With the Wallaby application, consumers automatically direct spending to the credit card that offers the maximum travel, hotel, or cash back rewards for each transaction.

Consumers typically carry around four different credit cards, with fully 80% of these cards offering rewards. More than $12 billion is spent annually in rewards credit card membership fees. Despite this expenditure and the sheer number of credit cards, a high percentage of rewards points for air travel, hotel stays, or even cash back are simply not redeemed. In many cases, consumer spread out spending over too many credit cards instead of focusing on cards and reward preferences that best fit with their needs.

The Wallaby Android app follows the iOS version released in mid-November. Both applications are initially based on rules that follow the user's preferences. The app makes a credit card recommendation in real time based on the type of transaction, limited time offers (such as double points on gas purchases), and other factors. The Wallaby app provides consumers with a greater level of insight into available rewards programs than has been available previously. This allows Wallaby users to pare down their credit cards and to take advantage of the best offers available at any particular time and with any selected merchant.

"Peer into the average person's wallet and you'll see several different credit cards, many of which offer some form of reward," said Matthew Goldman, CEO and Founder, Wallaby Financial. "Before our service, consumers could only maximize their rewards if they manually compiled lists of all current promotions, read and understood all the fine print, and were able to make the right purchasing decision on the fly. It was an inefficient model, where many users simply gave up on actually using their earned rewards. With our Android app, our proprietary algorithms and technology do all of the work, so the consumer can relax in the knowledge that they are getting the most rewaards with every single transaction."

Led and co-founded by Matthew Goldman, CEO, and Todd Zino, CTO, Wallaby Financial is a Winter 2012 graduate of the Santa Monica, Calif.-based MuckerLab, a mentorship-driven startup company accelerator focused on serving Internet software, services and media entrepreneurs in Southern California.

Wallaby is backed by multiple venture and angel investor sources, led by Founders Fund's seed portfolio, FF Angel, and including WI Harper Group, Quotidian Ventures and Karlin Ventures.