Now, businesses that want to offer a full suite of professional services online can quickly and easily verify their customers' identities to the level of an offline photo ID check. As a cloud based service, miiCard DirectID Check does not require API integration for a business to directly verify the identity of their customers to Level of Assurance 3 (LOA3) online.

"True online identity verification enables a greater numbers of professionals and businesses to extend legal, medical and other services online that previously required customers to visit physical locations or send in documents to prove their identity," said miiCard CEO James Varga. "However, we recognize many of these businesses do not have the platform or resources to integrate through the miiCard API. DirectID Check removes these roadblocks so that any business can realize the cost saving and fraud reduction benefits of miiCard."

Paul Atkinson, a partner at investment firm Par Equity welcomed the addition of miiCard DirectID Check, saying: "Identity proofing of clients is a regulatory requirement to providing services in industries like ours and in recruitment. To be able to remove the manual administration process of physical documents checks, like we currently do, and have customers verify their identities all online using miiCard, means businesses can focus on delivering better service to clients sooner."

How It Works
miiCard DirectID Check is a cloud based verification service that can be deployed by Independent Financial Advisors (IFAs), law firms, real estate agents, family physicians, job recruiters, and other small businesses that do not have their own website or with limited technology resources.

To use DirectID Check a business simply signs-in to a custom identity management portal to request that a customer verify their identity using miiCard. For customers, miiCard works as a Bring Your Own Identity (BYOID) service, allowing them to prove their identity to the level of an offline photo identity check in minutes and completely online. There is no technology integration required.

miiCard DirectID Check is designed for low-volume businesses with a small number of daily identity checks. Business owners enjoy pre-defined reporting functionality, and benefit from an immediate compliance with Anti-Money Laundering and Know-Your-Customer standards. Using the authority and security inherent in a user's online financial accounts to validate identity, miiCard's LOA3 service is able to verify approximately 300 million users across nine countries and five continents today.

miiCard offers verified identity solutions for both consumer and business applications. miiCard launched the open API for its Identity as a Service (IDaaS) platform earlier this year for large and enterprise clients. miiCard DirectID expands miiCard's identity verification service to businesses of any size and within any industry.