The solution includes customer relationship management, loyalty and gamification tools and now allows mopay clients to add an opt-in feature that enables consumers to sign up for a mobile loyalty program. For the first time, online merchants can immediately communicate with users to enhance customer relationship management, build loyalty and improve customer satisfaction.

mopay allows online merchants to accept user payments and process them to mobile, landline and broadband carrier bills. This approach gives online merchants a way to bill users who do not have a credit card or do not want to use their credit card in an online environment while giving consumers a convenient, secure and fast way to pay for goods. The suite also provides news about special deals, announcements and customer service inquiries. The popular "flash deals" application allows users to receive text messages with special deals that are valid for a short period of time. With "flash deals," users can save as much as 50 percent on online goods. Following a six-month beta test, select online merchants have adopted the new suite.

"Merchants are finally able to build customers loyalty through the mobile device," says Kolja Reiss, managing director of mopay. "Our loyalty management suite is yet another way that mopay is innovating and leading the market. By offering our customers a way to communicate with their users in a timely fashion, we're helping them to build relationships and drive revenues. The integration of our mobile customer loyalty suite shows yet another benefit that mobile payments have over traditional payment methods."

Today's most common customer relationship tools, such as e-mail, are being outpaced by mobile innovations. Before the mobile loyalty management suite, online merchants were lacking immediate communication channels to follow up with their customers. Now, merchants can deliver special offers, update an order status and ensure customer satisfaction for their customers anytime, anywhere. Because mopay has the complete purchasing history connected to a mobile phone number, online merchants can customize and personalize their offers. With this integrated approach, merchants can understand which games or virtual goods the user has purchased in the past and make relevant recommendations to drive customer engagement and loyalty.