Having activated 2.5 million RFID chips since it formed in 2011, Intellitix will bring its fully integrated access control, social media and cashless payment solutions to the Australian market for the first time, dramatically improving the fan experience.

"With Australia having such a vibrant live events scene, I'm thrilled to be able to play a part in its growth," says CEO Serge Grimaux. "For the fan this means new ways to interact and have fun at festivals, concerts and events; for promoters and brands it means cutting edge tools and systems that increase revenues, drive down costs and provide unparalleled insight."

The company's Sydney office - its fourth after Montreal, Denver and London - has been established by Turnkey Management Group Director Dion Brant who has also been appointed Director of Business Development, Intellitix Australia.
Brant, who previously worked as Business Development Director of Ticketek and was a Senior Consultant at Coffey International, says: "Intellitix brings a wealth of new ways to connect fans, friends, artists, brands and even exhibitors. It's a system that has been proved rock solid at some of the most high profile events in the world, while generating new sources of income. It's a perfect compliment to what we do at Turnkey Management Group and we believe this technology will redefine the live event experience in Australia."

Marking its entry into the Australian market, Intellitix will this week be exhibiting its RFID solutions at the inaugural Electronic Music Conference (EMC) in Sydney, from 27-28 November. While at EMC, delegates will be able to see first hand why promoters such as AEG, Live Nation, C3 Presents, and ID&T choose to work with the market-leading RFID specialists on festivals including Coachella, Bonnaroo, Outside Lands, Lollapalooza and Tomorrowland, in addition to Samsung, Adidas, Ford Motors and Mercedes.