American Express partners TV networks for 'T-Commerce'
21 November 2012 | 2756 views | 0
Source: American Express
Today, American Express announced a line-up of unique media partnerships designed to create seamless and engaging shopping experiences for consumers that turn curated content into commerce.
American Express is enabling digitally minded shoppers to find inspiration, connect to fashion and products and, for American Express® Cardmembers, receive exclusive offers.
"At American Express, we are constantly using emerging technologies to create real value for our Cardmembers and give them more of what they love by delivering unique benefits to them," said Lou Paskalis, Vice President of Global Media Content Development and Mobile Marketing, American Express. "The technology that we are pioneering along with our partners is the first step in fundamentally changing the way that audiences can discover, engage with and ultimately have access to the things they see on television. The integration of commerce enablement into the television and mobile experience creates multiple contextually relevant opportunities to provide exclusive or enhanced benefits to American Express Cardmembers in the comfort of their own living rooms and in the most convenient way for them."
The media partnerships center around the broader effort that American Express is making to increase spending and drive value to customers, merchants and media partners by using content to enable discovery, social participation and ultimately commerce.
T-Commerce Program in Partnership with Fox Broadcasting Company
Fox Broadcasting Company (FOX) has partnered with American Express to offer a first-of-its-kind "T-commerce" (Television Commerce) program, allowing consumers to shop in real-time while watching one of FOX's hottest shows, "New Girl." For the first time ever, fans can buy items seen on the show, through the newly designed FOX NOW suite of Apps for iPad and at www.fox.com/shopping. Available "New Girl" items could include fashion, household items and much more. Each "New Girl" episode will feature at least one item that will be available for purchase.
To celebrate the launch of this program, American Express Cardmembers can receive an exclusive offer to receive a one-time $35 statement credit if they use an eligible American Express Card that has been synced with their Facebook account to make a purchase of an exclusive item seen on "New Girl" at www.fox.com/shopping on the FOX NOW Apps. Offer terms apply to Cardmember redemption of offer.
The partnership extends into 2013 with potential new commerce-enabled programs on the horizon. For additional information about FOX NOW and to view images of the app, please visit http://www.fox.com/foxnow
Integrated Venture with NBCUniversal & Zeebox
American Express and NBCUniversal have partnered on a groundbreaking Integrated program that enables consumers to purchase products inspired by some of their favorite TV shows. This content-to-commerce capability is powered by zeebox, the companion TV viewing platform for iPhone, iPad, iPod Touch, Android and the web that recently announced a partnership with NBCUniversal and Comcast Cable, among others, providing discovery on the second screen that's designed to amplify the TV viewing experience by infusing social media, interactivity and commerce. The activation occurs during Bravo's "Life After Top Chef," E!'s "Fashion Police," and Style's "Tia & Tamera." NBCUniversal's Daily Candy - the women's digital brand known for its taste-making recommendations - curates the show-inspired products that are presented for purchase. American Express Cardmembers can receive a one-time $35 statement credit if they sync their eligible American Express Card through Facebook or Twitter and use that Card to purchase a featured item. Offer terms apply to Cardmember redemption of offer.
New AMEX On-Demand Viewing Experience
Launched in September, American Express partnered with BrightLine to introduce an interactive TV Brand Channel, an "always-on", unified destination point that functions as a resource for enabling visitors to learn how to maximize their American Express experience via shared stories, benefits education, games, special offers and more, all from the comfort of their living room. The full year presence is accessible across five platforms (Dish Network, DirecTV, AT&T UVerse, Verizon FiOs and Cablevision) and internet-connected LG and Samsung televisions. Viewers enter the experience through TV commercials and channel guides and use their remote to explore the channel. For more information, visit BrightLine's website for a virtual preview of the experience, www.brightline.tv.