Ally Bank ramps up mobile investment
19 November 2012 | 2770 views | 0
Source: Ally Bank
Ally Bank's suite of customer-centric products and features expands this month to include the second generation of Ally Mobile Banking apps-featuring customers' most-requested capabilities-including Ally eCheck DepositSM, Bill Pay, and fund transfers to and from external banking institutions.
The updated mobile banking app, available for Android™ and iPhone®, and mobile banking website (m.ally.com) continue to offer customers all of its original features: the ability to check balances, search transaction history, transfer money between Ally Bank accounts, see current call wait time, and find nearby ATMs and cash-back locations.
"Customers are looking for the easiest ways to access and manage their money. We've listened closely, and Ally Mobile Banking's enhanced functionality now meets both their wants and needs," said Diane Morais, deposits and product innovation executive, Ally Bank. "Within the first six months of the initial Ally Mobile Banking rollout, we saw more than 167,000 app downloads and we anticipate even greater adoption with our second release."
Ally Bank's latest mobile app features align with the brand's philosophy to offer customer-friendly products and services. Alongside features like 24/7 live customer service, ATM fee reimbursements, Ally Perks® debit rewards and Popmoney® person-to-person payment, mobile banking rounds out a cohesive customer convenience offering.
The evolution of mobile banking
Within the next five years, the number of U.S. mobile banking users is expected to double, reaching 46 percent of U.S. bank account holders, according to Forrester Research Inc.'s "The State of Mobile Banking 2012" report. And currently, Synergistics Research Corporation reports that one-third of those handling financial activities on their phones regard it as their primary method.
Convenience for all
Ally Bank's secondary app, available for customers and non-customers, is one of the only available apps that is able to locate both nearby ATMs and cash-back locations in the U.S. using Global Positioning System (GPS) technology. This app is available to the public and free to download at the App StoreSM and Google Play Store.
Apps and mobile website
To download apps, search "Ally Bank" in the App Store or the Google PlPlay Store. Ally Mobile Banking apps are compatible with Android 2.2 and higher phones, iPhone (3GS/4S) and iPod touch® (accessed over Wi-Fi).