18 December 2017
visit www.ebaday.com

Glyph launches card rewards app

19 November 2012  |  991 views  |  0 Source: Glyph

Today, tech startup Glyph released its new iPhone app that provides consumers with valuable information regarding which credit cards offer the most valuable rewards programs. Glyph is currently available in the App Store.

Using the iPhone's location-based GPS, Glyph recommends the right card to use based on where the user is shopping. Over time, the app learns each user's habits, and suggests which cards would make a perfect portfolio, never allowing the user to miss out on rewards. Glyph does not require any credit card numbers to function and is free in the Apple App Store.

Between 2006 and 2010, the median American family earned $51,914[1], while mean credit card spend per family was $24,923[2]. Taken together, this means that the average American family spends roughly 48 percent of its household income on credit cards.

Fortunately for consumers, credit card issuers offer excellent rewards perks to attract and retain customers. With the offers currently available in high-spend categories, such as gas, grocery, department stores, and restaurants, consumers can earn 5% back on almost every purchase. Certain consumers, frequent travelers for example, can earn north of 10% back, due to the loyalty programs offered by many hotels and airlines. But with changing rewards schemes, various rewards currencies, and complex terms and conditions, it can be difficult to know the right cards to carry and to determine which card to use for each purchase.

Finally, there's an app for that.

"Credit card rewards can add significant dollars to consumers' pockets. We at Glyph believe smartphones can and should help people at the point of purchase. That's why we've built Glyph to be a consumer's financial advocate on-the-go; consumers now have someone to watch their backs while they are out on the town," said Mike Vichich, Glyph's CEO.

Banks have taken already notice of the value that Glyph brings to the market: the app is launching with support from Discover, allowing Glyph users to apply for new cards directly through the app. Similar relationships with other financial institutions are in the works, reports Vichich. 

Comments: (0)

Comment on this story (membership required)

Related blogs

Create a blog about this story (membership required)
visit www.ebaday.comvisit www.atos.netvisit www.response.ncr.com

Top topics

Most viewed Most shared
satelliteRipple completes XRP Lockup
11347 views comments | 3 tweets | 4 linkedin
Banks tap Ethereum smart contracts for MiFID II complianceBanks tap Ethereum smart contracts for MiF...
10515 views comments | 21 tweets | 26 linkedin
Banks and fintech startups join forces on blockchain-based supply chain pilotBanks and fintech startups join forces on...
7834 views comments | 19 tweets | 22 linkedin
Digital banking startup Loot secures £2.2 million seed roundDigital banking startup Loot secures £...
7627 views comments | 5 tweets | 11 linkedin
Nordea takes Open APIs into live productionNordea takes Open APIs into live productio...
7513 views comments | 6 tweets | 26 linkedin

Featured job

Competitive base, double ote, benefits
London, UK

Find your next job