Settrade teams with Digital Phone for m-trading service

SETTRADE Dot Com Co., Ltd. is collaborating with the Digital Phone Co., Ltd. (DPC) in installing a stock trading program on the mobile phones of 'Mobile from Advance' so that its customers buying new phone models from DPC can trade stock immediately without having to download the program themselves, hence saving time and money.

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SETTRADE Dot Com's Vice President- Marketing & Business Development Dept., Mr. Kirati Kosicharoen, disclosed that the collaboration with Digital Phone Co., Ltd., the country's largest mobile phone distributor, includes the installation of a stock trading program as standard software on every mobile phone that is able to support our stock trading services. Therefore the buyers buying mobile phones from the distributing agents with a 'Mobile from Advance' sign will be able to trade stock immediately as they will not be required to download or install the program themselves. The 'Mobile from Advance' phones, distributed by DPC, will already have the program pre-installed from factory, hence helping the customers save their GPRS fee for downloading and time. In addition, a program user manual will be included in each mobile phone set.

Mr.Kirati added that: "SETTRADE has received exceptional support from the DPC installing our Java-based 'Daytrade WE' Program on all 'Mobile from Advance' phones that are able to support our stock trading services. The DPC also contributed the developing equipment to enable us to develop our stock trading service through the smart phones and the bookmarking of the URL for entering the service at www.settrade.com/smartphone."

The DPC is a distributor with large dealer base extending throughout the national coverage. We then believe that our collaboration with DPC will greatly benefit SETTRADE's customers as it provides wider distribution access to investing as well as makes investing more convenient for our users."

The General Manager - Terminal Business of Digital Phone Co., Ltd., Mr. Kuladist Smuthkochorn said that: "The launch of the new 'Mobile from Advance' logo will help represent the company's position and create a new symbol of "value" for our customers. Our new style and efforts have been based on our customer's needs. DPC is attempting to use all means possible to create better service value for our customers. Besides our variety of mobile phone products and services, DPC also offers warranties and after-sales services. DPC has created product diversity by constantly adding new contents which have enabled mobile phones users to use their phones more conveniently."

'Mobile from Advance' has many content-alliances helping develop new quality contents. The latest one is the securities buying and selling content supported by SETTRADE. All new 'Mobile from Advance' phones able to support new services will be pre-installed with the program from the factory. These phones will be distributed via 700 Telewiz shops and dealers nationwide. The 'Mobile from Advance' also has 104 quality after-sales agents. It is therefore regarded as having the largest distribution network in Thailand. Every mobile phone that supports WAP/GPRS can check stock information via wap.settrade.com/mobilelife or wap.settrade.com/m which is the WAP portal site for mobile services."

Currently mobile trading services provided by SETTRADE for AIS customers include stock information, which can be accessed via the 'settrade' menu under the 'MobileLife' category. Users will be able to view the latest stock prices and other essential information on their stocks e.g. dividend payment history, capital increase, shareholder list, management list, and financial ratios. For stock trading, SETTRADE has developed the 'Daytrade WE' program which is applicable with more than 20 Java phone models and the services of 12 leading brokers. SETTRADE has also developed stock trading services through smart phones. Smart phone users can just open their Internet browser and log onto www.settrade.com/smartphone or www.settrade.com/s to use the services.

Trading through SETTRADE's stock trading services is regarded as trading via the Internet which is subject to a 0.21% commission fee on the total trading value. People with existing Internet trading accounts can use their present user name and password to use this mobile service. The brokers offering services through Daytrade WE program and Smart Phone in the launching stage include Ayudhya Securities, National Securities, UOB Kay Hian Securities (Thailand), DBS Vickers Securities (Thailand), Globlex Securities, SICCO Securities Pcl., TISCO Securities, BT Securities, United Securities Pcl., KGI Securities (Thailand) Pcl., Kiatnakin Securities, and Trinity Securities. Investors interested in using this service can contact their brokers or browse www.settrade.com for more information.

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