Mizuho selects BT to integrate CRM with trading turrets
07 November 2012 | 1863 views | 0
BT has been chosen by Mizuho International plc ("Mizuho International"), the London based securities and investment banking arm of the Mizuho Financial Group, Inc. to help integrate its trading and customer relationship management (CRM) systems, increasing revenue and speeding up workflow.
The BT Unified Trading collaboration server is being used by Mizuho International to integrate its existing Salesforce.com CRM system with its BT Netrix voice trading turrets used by staff at its London office, the company's largest office in Europe, Middle East and Africa (EMEA). Information held on multiple separate systems can now be automatically accessed through a single interface whenever Mizuho International sales teams make calls or receive calls from their clients, resulting in revenue and productivity benefits and better client service.
Richard Hoskin, Managing Director, Head of Equity Sales and Trading at Mizuho International said: "We want to be as close as possible to our clients as well as to markets and investment opportunities - which is particularly important during times of market volatility. BT Unified Trading makes Mizuho International's application and voice infrastructure more effective, allowing faster and more informed decisions. By bringing together the different trading processes, we have found both sales team productivity and client experience improved."
The flexibility of the BT Unified Trading platform allows Mizuho International to continue adding new applications in the future as each can be fully integrated into the existing trading processes and applied to teams across the business.
Tom Regent, president, global banking & financial markets and sales & marketing, BT Global Services, said: "BT Unified Trading is helping Mizuho International break down the traditional silos of trading floor turrets and CRM applications, making them work from the back office, through to the front office, and across the trading cycle.
"BT Unified Trading collaboration brings together a number of different communication channels and real-time market information including voice calling, social media, messaging systems, market data and trading applications. It complements our BT Netrix trading turret, used by one in three traders globally, t, to produce a truly collaborative environment."