Citi Hungary serves up personalised pages for mobile banking customers

Source: Citi

Customers calling CitiPhone from a domestic mobile phone number registered in advance with Citibank will now hear a personalized menu, tailored to the products and selected information most relevant to them.

Customers will no longer need to input their 16-digit debit or credit card number or the loan agreement ID number. They simply enter their four-digit telephone PIN code, and the system will immediately recognize and identify them and instantly offer a personalized menu.

Batara Sianturi, Citi Country Officer for Hungary, said, "CitiPhone was the first 24/7 telephone customer service in Hungary in 1995, and since then we have introduced a great number of innovations in this area. The mobile phone recognition feature is another innovation in the Hungarian market, which will make nearly 500,000 CitiPhone customer calls more efficient by saving around 250,000 minutes of call time annually. We know how much our customers appreciate any developments that make banking with us even faster and more convenient."

Jon Wiggins, Consumer Business Manager for Citibank Hungary, noted, "We focused on enhancing the customer experience while designing this new functionality to allow each customer to receive tailor-made information and service from CitiPhone. In addition to this, we expect to save our customers a total of HUF10 million annually if we consider the local phone fees for the 250,000 minutes of call time saved."

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