ING Direct taps Financial Synergy for superannuation product

Source: Financial Synergy

Financial Synergy is proud to announce their involvement in the launch of ING Direct Living Super - a new retail super product focused on value and online functionality.

Financial Synergy has delivered a solution where ING DIRECT customers can see their super balance alongside their existing bank accounts when doing online banking. As well as performing key transactions such as making contributions, investment switches and updating personal details, they can also purchase insurance, invest in term deposits and conduct share trading online.

ING DIRECT's Chief Operating Officer, Anne Myers explained, "We chose Financial Synergy for their superannuation and on-line experience as we wanted someone who could not only build it to our requirements, but to also provide ongoing support and administration."

"I'm proud of how the team delivered on ING DIRECT's vision," noted Financial Synergy CEO Stephen Mackley. "The level of integration for features such as insurance, term deposits and share trading in this product provides true straight through processing for most transactions. This will contain costs, yet still deliver the flexibility and control that ING DIRECT customers are seeking."

"In my experience many people who open a Self Managed Super Fund do so to invest in term deposits, shares & Exchange Traded Funds. ING DIRECT Living Super will allow them to invest in all of these cost effectively - without the administrative burden and high costs of an SMSF - it will be a very attractive product for many customers" said Mackley. "The control and flexibility offered for extremely competitive fees has the potential to shake up the market, particularly in the Self managed sector." 

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