Citizens Trust Bank licenses Cypress decisioning software

The Mark IV system enables credit application analysis and ensures compliance with federal and state regulatory requirements. This project is yet another example of CTB's commitment to using technology to improve customer service and satisfaction.

Local decision making is one of the key differentiating factors for CTB as a community bank. Mark IV allows for the automation of the entire decision process by enabling the tracking of loan applications beginning with entry of the application, through the investigation and underwriting process, and finally through the point of funding. Mark IV is designed to assist credit originators in improving operating efficiencies by increasing productivity, enhancing customer satisfaction through reduced turnaround time on credit decisions and decreasing portfolio risk through the application of consistent underwriting standards.

"We are extremely excited at the benefits Mark IV will provide for our customers," says Sharnell W. Reynolds, Director of Consumer Lending. "Customers are too busy to spend an entire or even half a day in a branch waiting on a loan decision. We respect and value our customer's time and Mark IV will allow our customers to receive a loan decision in a matter of minutes instead of hours. Local decisions for local lending in a timely fashion!"

CTB has launched several new initiatives geared toward increasing customer service and satisfaction in the first two quarters of 2005. In addition to Mark IV, the bank announced earlier this month a new customer relationship management system and the launch of their new state-of-the-art website. Future technology releases include a centralized bank call center and enhancements on these existing products.