Citi consumer banking veteran Bajpai joins Micronotes board

Source: Micronotes

Micronotes announced today that Suresh Bajpai, a senior executive with Citi with 22 years of consumer banking and cross-sell experience has joined the Micronotes' Advisory Board.

Micronotes is committed to radically improving bank customers' ability to get more out of their banking relationships with its digital interview platform.

Over the course of his career, Mr. Bajpai has touched nearly every aspect of consumer banking. Prior to assuming his current role, Suresh was Global Head of Payments & Digital Banking, for Consumer Banking and Cards, bringing together deep expertise in Digital Banking, Payments, Remittances, Foreign Exchange, Mobile & Online Banking. As the Global Head of Marketing, Segments and Channels for Citigroup's International Retail Bank, Suresh was also responsible for leveraging successful business models and best practices in acquisition, cross-sell, relationship deepening and retention, to maximize the international retail banking operations.

"The shortest path to enhanced revenue is through the expansion of existing customer relationships - and those relationships are rapidly moving online." said Mr. Bajpai. "Micronotes' targeted interview technology enables banks to effectively upload in-branch sales interviews to the online banking and mobile channels to deepen customer relationships and drive sales," concluded Mr. Bajpai.

Financial institutions typically own less than 30% of their customers' financial product portfolio and yet, as bundled services from telecom companies and online retailers demonstrate - customers are willing to place more of their business with existing providers if properly incented.

"Suresh has probably forgotten more about consumer banking than I'll ever know, "joked Devon Kinkead, Micronotes founder and CEO. "We're committed to helping consumers get more out of their banking relationships but need to do so in the context of electronic banking - that's why Suresh's experience is so important and valuable to us; he brings the global consumer bank's perspective." Kinkead concluded.

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