"More independence to customers!" exclaimed, Mr. Promoth Manghat, Vice President - Global Operations, UAE Exchange. "MyBranch, our new virtual counter, enables our customers to be independent and not wait in queues at the manned counters. This self-service kiosk empowers them to walk in and conduct their transactions with utmost ease. It provides the same security to their transaction as they have always experienced at UAE Exchange counters."

Mr. Gopakumar Bhargavan, Chief Marketing Officer, UAE Exchange, said, "MyBranch provides complete control to our customers. Totally user-friendly, MyBranch can be easily operated by anyone. The state-of-the-art technology used in MyBranch makes it completely secure. So customers can conduct their transactions in a hassle-free manner. We are extremely thankful to our partners, Euronet and MBME, for joining hands with us to bring this convenience to our customers. These virtual counters are installed in select branches across the UAE. Plans are on to make them available in all the branches and in the malls too, enhancing its accessibility to our customers."

Mr. Mohamed Mousa, Managing Director, Euronet Middle East, said, "We are delighted to partner with UAE Exchange to provide innovative cutting-edge technology and solutions to UAE Exchange clients to enhance their daily experience and provide them with a complete automated process within UAE Exchange branches and touch points."

Dr. Anas Barbouti, Managing Director, MBME, said, "UAE Exchange has introduced added value to its customers, via the MyBranch kiosks, by saving them time when they conduct transactions. The desire to enhance customer convenience is what made the brand click with us, as we too share the same passion to achieve excellence through value addition. This like-mindedness is the foundation for a long-standing relationship."

Mr. Ashok Nayak, Director, Business Development - Euronet Middle East, said, "We are extremely glad to partner with UAE Exchange, which shares our penchant for not only technology but also for enhancing customer experience. Euronet has always strived to bring technology to the advantage of our partners and we found a perfect match in UAE Exchange. We are sure this relationship will stand the test of time and emerge as a mutually fruitful one."

UAE Exchange has always been the first to adopt the latest technology to the advantage of its customers. This approach has made the brand a favourite of over 3.5 million customers worldwide. It offers many technological conveniences including Xpress Money, FLASHremit, Money2anywhere.com, Smart Pay, gocash, XPay etc. UAE Exchange, as a leading agent of Western Union in the UAE, offers the popular instant money transfer service at its counters. The launch of this electronic kiosk was attended by senior officials of UAE Exchange, Euronet, MBME, special invitees and the Media.