The Hut Group, one of the largest UK based online retailers, has announced today that the innovative, single-click payment solution by Adyen has been integrated across
The Group's multiple ecommerce sites, including Zavvi.com and LookFantastic.com.
The Group attracts more than 7 million visits per month, has more than 6 million unique users and shipped more than 4.5 million orders in 2011.
International transactions currently account for 35% of The Group's sales, and the figure is growing.
"The Hut Group is well-known for our in-house, highly scalable ecommerce platform that allows our business to rapidly deploy new sites or quickly trial new initiatives to gain competitive advantage," explained Stuart Hughes, Chief Information Officer, The Hut Group. "The international coverage offered by Adyen, in addition to the streamlined payment features its solution offers to shoppers, makes it a perfect fit for The Hut Groups' continued rapid expansion."
Adyen has practical, hands-on experience supporting ecommerce merchants globally, focusing on maximizing payment conversion rates by smart innovations and providing extensive reporting functionality. Its payment solution has been optimized to support all relevant payment methods across Europe, USA, Asia and Latin America, enabling The Hut Group to focus on expanding their global reach by providing shoppers more options for online and mobile payments.