Gemalto delivered its unique end-to-end solution encompassing EMV DDA* high-end security smart cards, on-the-spot card personalization and issuance solution as well as full services and support. The complete package enables Al Bilad to issue up to 2,000 cards per day.

Gemalto's intuitive solution is customized in Arabic language and easy to use, allowing staff at Al Bilad branches to instantly issue new cards to any customer in less than three minutes. By eliminating the need for courier services, Al Bilad guarantees that all cards are delivered in person, while also optimizing costs. The Gemalto solution uses the Evolis Dualys card printer which encodes both chips and magnetic stripes and also embosses the card body with the holders' personal data managed by Dexxis.

Al Bilad can seamlessly integrate the card solution into its existing IT infrastructure and scale it according to individual branch requirements. The advantage of face-to-face delivery enables the bank to adapt card services to each customer's lifestyle: a personalized rewards program provides discounts on purchases relevant to their interests including hotels, sports clubs and spa.

"We have already successfully been issuing EMV debit cards from over 120 of our branches using Gemalto's instant issuance solution and will soon be extending it to credit cards as a next step," said Rashed abdullah Al-Othman, Chief Information Officer, Al Bilad. "The personal nature of this enhanced delivery system also allows us to build stronger relationships with our customers and simplify the migration from magstripe to EMV cards."

"Al Bilad branches represent the future in banking where immediate card issuance and personalized services provide the ultimate in customer convenience," added Emmanuel Payraud, VP Sales, Gemalto. "All the way through the project, Gemalto worked closely with Al Bilad so that we could create a bespoke solution, as their needs evolved. We are committed to supporting our customer extend on-the-spot services throughout all of its branches."