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CBA launches 'goalography' Web site to map consumer goals

18 April 2012  |  1774 views  |  0 Source: Commonwealth Bank of Australia

Commonwealth Bank has today launched Goalography, an interactive website that showcases the real-time goals of the nation.

Utilising video and bringing savings goals to life, Goalography reveals both national and state findings and is constantly updated as new goals are entered in to the site, to reflect the changing face of Australian ambitions.

The results show that the goals of Australians fall into two main categories, financial and personal.

Goalography has revealed that the most important financial goal is to save more money (41 per cent) with 22 per cent wanting to own a home.

The findings mirror customer behaviour, with customer spending now, more than ever, showing Australians are cutting back on luxuries and saving their extra cash. Between June 2007 and February 2012, household deposits in Australia have grown from $303 billion to $539 billion - an increase of 78 per cent.

The findings for personal goals reveal a large proportion of Australians want to improve themselves (26 per cent), with 21 per cent wanting to see the world and 16 per cent wanting to improve their health.

Michael Cant, Executive General Manager, Retail Products, Commonwealth Bank said, "Commonwealth Bank is committed to helping Australians reach their financial goals. Following the global financial crisis we have seen deposits grow roughly 10 per cent a year as Australians feel more confident with bank deposits than other more volatile investment options.

"Goalography not only let's Australians know what their peers are saving for, but also links them to tools and other interactive insights, which will help them reach their financial goal sooner," said Mr Cant.

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