Lotaris, a leader in mobile application licensing and transaction management for enterprise software publishers, announced a global agreement with Digital River World Payments.
Based on the agreement, software publishers using Digital River's World Payments solution now will have access to extended mobile application licensing and monetisation capabilities provided by Lotaris.
Lotaris' mobile monetisation delivery platform enables software publishers to drive end-user engagement in-application by enabling mobile-appropriate business models, including free trials, freemiums, subscriptions and renewals. The platform also delivers in-app analytics to explore user behaviour and trigger relevant purchase propositions and transactions. With this joint solution, software publishers can easily manage entitlements and transactions across multiple screens and platforms in the PC, Web and mobile domains.
The comprehensive payment solution from Digital River, the revenue growth experts in global cloud commerce, features customisable services for managing the complete payment lifecycle. The services, which work through a single payments connection, include checkout page optimisation, multi-variate testing, real-time fraud detection, solutions to manage PCI exposure and currency risk, as well as advanced back-office reconciliation services and business intelligence tools.
"Digital River World Payments provides online merchants with innovative cloud commerce, payment and entitlement solutions that allow them to directly access customers and grow revenue anytime, anywhere, any way," said Souheil Badran, senior vice president and general manager of Digital River World Payments. "We intend to continue to extend our leading global cloud commerce to fully enable next-generation business software licensing models."
"Tomorrow's software and content monetisation requires a holistic approach across platforms and business models. This joint effort will enable software publishers to manage PC, Web and mobile commerce needs on one global platform. Our work with Digital River World Payments will extend revenue opportunities for software publishers around the globe," said Robert Tibbs, founder and CEO of Lotaris.