Adyen, the fastest-growing provider of next generation Internet and mobile payment solutions, today released findings from research that highlights the rapid development of mobile transactions running through its mobile skin platform.
The study was conducted from September 2011 through to March 2012 and shows the total percentage of mobile payments within the Adyen modules has almost doubled from 3.7 percent to 6.2 percent with those numbers continuing to grow.
The research finds that most mobile purchases are completed using an iPhone device followed by the iPad. In September of 2011, 57 percent of all purchases were made from an iPhone, followed by 25 percent from an iPad and 14 percent from an Android device. Only four percent of the purchases were made using a Blackberry device.
As Android devices continue to grow in popularity, the number of purchases made using these devices is making a serious impact on the payment share from the iPhone. In the past month alone, payments made from Android phones rose 20 percent leaving the iPhone market with 50 percent of the payment share.
"The evolution of smartphones and tablets is providing consumers with an entirely new platform to purchase goods on the go," said Roelant Prins, CCO of Adyen. "Our innovative skin technology is providing merchants with the ability to expand their customer-base while maximizing conversion rates across the board."
Additionally, the research found that merchant conversion rates are 30 percent higher on mobile sites, including iPads than conversion in mobile apps. This can be explained by the fact that apps do not support Internet banking methods such as iDeal, which leads to relatively high abandonment rates. This underlines the strong need for alternative payment methods to be compatible with mobile applications.
In terms of merchant risks and fraud, due to the relatively small percentages of mobile payments, risks for merchants are not an issue. Adyen provides extensive fraud prevention tools on their platform and have found that mobile fraud is approximately 50 percent less than with standard online payments.