ID Data Cards Ltd, a member of the TALL Group of Companies, has appointed Stefano Petti as Business Development Manager. In his new role he will be tasked with expanding the company's customer base in mainland Europe.
Stefano will draw upon existing knowledge and expertise to sell banking and retail card and key fob solutions both direct to customers and via trade partners. He will take advantage of ID Data's existing export markets within continental Europe and as well as identify and target new opportunities across the region.
Stefano has almost 15 years of sales experience including a large proportion of his career working in the card manufacturing sector in Italy. This included nine years as Export Sales Manager for 3erre and Mega Network, before becoming Business Development Manager EMEA at Rome-based IT Card following the merger of three card manufacturers.
John Cooke, Business Development: "We have been growing our export activities in recent years, with over half of all revenues coming from overseas sales. Stefano brings a wealth of experience working within mainland Europe, so it provides an excellent opportunity to extend our sales into new and existing markets."