Orange today unveiled 'Quick Tap Treats' - the UK's first mobile contactless retail reward scheme, in partnership with the EAT. restaurant chain.
Quick Tap Treats will allow all Orange customers with NFC enabled handsets to simply tap their mobile phone on specially designed posters at any of the 110 EAT. outlets* so they can receive a free treat each day - from a free baguette or piece of fruit, to a free coffee.
Building on the success of the first contactless mobile payments service launched last year, the next phase of Quick Tap (the umbrella name used for Orange's UK NFC services), sees all Orange customers with NFC handsets able to use their phones for the new Quick Tap reward programme, Quick Tap Treats.
From launch, these Quick Tap customers will be eligible to receive one on the following 'treat' reward options everyday. New treats will be added over time:
Quick Tap Treats
Free Ham & Cheese Baguette
Free Small Coffee
Hot Drinks Upgrade (small to big)
Free Mash & Gravy with any Pie purchase
Breakfast Bacon upgrade (small to big)
Soup Upgrade (small to big)
Quick Tap Treats works using NFC tags which will feature on specially designed posters in EAT. stores nationwide. Customers simply need to tap their Quick Tap phone on the poster to play a game in which they will win and be able to immediately redeem guaranteed treats from within the EAT. store. The game will also be available as a Quick Tap Treats App downloadable from Orange World, as well as BlackBerry, Android and OVI apps stores, providing improved game playing experience.
As a result of the new initiative, approximately 200,000 Orange UK customers will be able to access the new Quick Tap rewards programme from launch, with this number set to rapidly grow as further NFC enabled handsets are ranged.
All Orange customers with Quick Tap (NFC) handsets will receive an SMS informing them about the Quick Tap Treats rewards programme, and a marketing campaign supporting the initiative will also commence in early March. If any customer is unsure whether they have an eligible Quick Tap handset, they cancan contact Orange customer services, who will be able to advise them or they will be able to visit a special section of the Orange website from launch.
Commenting on the announcement, Pippa Dunn, Chief Marketing Officer, Orange UK, said: "Last year we started a whole new movement in the way consumers make payments on the high street, and with Quick Tap Treats, we're continuing this with a new and innovative way for our customers to receive rewards for their loyalty. So whether it's a free coffee on the way into work, or a free baguette at lunchtime, you really do get more with you mobile on Orange".