Gemalto launches EMV instant issuance card system for US banks

Source: Gemalto

Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, has launched its in-branch Dexxis EMV instant issuance card solution for U.S. banks, designed to streamline and accelerate EMV migration.

Dexxis instant issuance allows banks to immediately issue and activate initial and replacement cards directly at the physical bank branch location, rather than sending personalized cards to end users via postal mail.

Gemalto's Dexxis EMV instant issuance introduces personalization on site, by securely performing smart card chip encoding in addition to magstripe encoding and plastic printing or embossing. The solution offers a seamless migration path from magnetic stripe to fully EMV-compliant smart cards by adding the required data processing and key management. Dexxis EMV instant issuance can run directly from the bank's servers and is also offered as a managed service for even quicker market introduction. The solution allows the bank to effortlessly introduce EMV to its customers. The immediate availability of the card in the branch enables the bank to educate customers on the spot on the usage and benefits of their new card. Moreover, Dexxis EMV Instant Issuance provides cardholders the ability to choose and set the PIN for their card immediately at the branch, for an exceptional user experience.

"The versatility, robustness and performance of Gemalto's Dexxis Instant Issuance builds on our field-proven recipes for success in nationwide EMV deployments," said Philippe Benitez, Vice President Marketing for Secure Transactions, Gemalto North America. "Through hundreds of branches already connected worldwide, over a million EMV cards were instantly issued in 2011 alone with Dexxis. U.S. banks can now experience all the benefits EMV and in-branch issuance have to offer - enhanced security, international acceptance, superior customer satisfaction, outstanding brand recognition and true differentiation."

Gemalto with Dexxis already enables delivery of tens of thousands of EMV cards per day, on-the-spot to customers. With the launch of the first U.S. issued, globally compliant EMV portfolio, Gemalto is well positioned to accompany the EMV migration in the U.S., where close to one billion magnetic stripe cards are currently in circulation1. Dexxis EMV instant issuance is part of the comprehensive personalization solutions and services that Gemalto offers financial issuers all over the world.

1 Source Nilson Report, December 2011 

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