Lodo Software, a provider of personal financial management (PFM) software for banks and credit unions, today announced that Arvest Bank has contracted with Lodo to enhance their online offering by leveraging Lodo's proven PFM and customer analytics capabilities.
Lodo's solution will help Arvest deliver an improved and personalized online experience that allows bank customers to monitor and manage their finances with greater convenience and control.
With $12 billion in assets, Arvest ranks among the top 100 banks in the U.S. In addition to partnering with Lodo to update their online services, the bank has taken an equity position in Lodo and has joined the company's advisory board to help guide the future direction of Lodo products.
Cary Parker, executive vice president of information services at Arvest, said, "We like Lodo's technology and the way their vision aligns with ours in terms of where online banking is headed. Online PFM features can help consumers get a better understanding of where their money is, where they're spending, and what they can do to improve their financial health. More effectively completing this financial picture, we believe, will bring significant value to our customers and strengthen our relationships."
Mark Vipond, Lodo CEO, said, "Online banking systems are evolving from the static checkbook registers of the 1990s to something that's more graphical, more analytical and more engaging. This creates a real opportunity for banks to build loyalty and attract new customers by hosting a richer set of more meaningful, useful data. Banks are also tapping that information to better target their offers and understand their customers in new ways."
Lodo's OurCashFlow PFM is designed to be bank-branded and hosted, adopting the look and feel of existing web sites. Its core features - monitoring account balances and transactions, categorizing spending and net worth, creating and managing budgets - can be grouped within a tab or embedded as standalone functions within online banking sites. The software can be operated by a single institution or by a bank holding company on behalf of multiple institutions, each presenting a unique look and feel. More than 100 banks a00 banks and credit unions have selected OurCashFlow to enhance their online services.
Lodo's FI Dashboard is a cross-selling tool that's purpose-built for use with OurCashFlow. The solution captures enriched data about PFM users including assets, accounts, transactions, budgets, savings goals and spending activity. The software organizes and analyzes the information, allowing financial institutions to precisely target the customers who are most appropriate to receive a product or service offer.