Masha joins DataCash with a 18 year career within the payments industry and strong expertise in online and mobile commerce. She will be responsible for expanding the presence of DataCash brand and product portfolio as well as revenue growth globally through innovative thinking and strategic business development.

Masha joins DataCash from GlobalCollect where she was Vice President of Global Partnerships & Alliances and supported channel sales as well as market awareness of GlobalCollect's presence and services globally. Before GlobalCollect, Masha worked with CyberSource as Head of European Business Development.

Masha's foundation in the payments industry was established over ten years at Visa International where she was responsible for driving business development in CEMEA region and subsequently product strategy and sales of both smart card programmes and online commerce. Previously to that Masha worked for Microsoft Online Services.

As Head of Innovation and Partnerships, Masha's primary focus will include driving strategy and new product innovation, leading the marketing and communications function and optimising business opportunities and alliances for global growth.

Speaking on her new role, Masha said: "I feel fortunate to be working with such an innovative market leader, especially at a time when the payments industry has just reached an exciting stage of innovation and growth. I am looking forward to driving awareness of DataCash globally and working with this great team to further strengthen our offering for a rapidly changing global commerce marketplace."

"Masha has a proven record in the development and growth of regional and cross-border payment businesses across many verticals and different channels," said Ajay Bhalla, President of DataCash. "We are delighted to have someone with such rich experience and credentials join our executive leadership team and help grow our global presence."