The Dreamcatcher is part of an integrated financial educational campaign, Dream Again with The Principal, which provides easy-to-use resources, like investment management strategies and budgeting and saving tips to help people put their financial dreams into clear focus, and help make those dreams a reality.

The free app allows people to capture photos and ideas representing their financial dreams. No need to be a customer of The Principal.

"In especially volatile and difficult financial times, people want help and encouragement," said Mary O'Keefe, senior vice president and chief marketing officer, The Principal. "Dreams are easier to reach if you can see them clearly first. That's where the Dreamcatcher comes in. It's an easy way to visualize the life you want someday, in pictures, and helps you organize and prioritize, so you can start making financial plans."

Features of the mobile app include:

Photos: Capture anything that represents financial dreams. A bigger house. Paying for college. A more secure retirement or add existing images from the iPhone's photo gallery
Text: Add text without a photo whenever inspiration strikes
Dream details: Include potential cost and description of why each dream is important
Auto-sync: Sync dreams with the full Dreamcatcher experience where uses can edit, organize and prioritize dreams and email your Dreamcatcher Report to a financial advisor
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