Welcome Real-time, the global leader in innovative loyalty solutions, today announced that Fibank, the Bulgarian retail bank, has launched its loyalty scheme - the YES programme - using the extended loyalty capabilities of the Welcome XLS software.
Fibank is the first Bulgarian bank to offer an innovative credit card with contactless and real-time loyalty features.
The YES programme includes a wide partner network of merchants across Bulgaria. Each time a customer pays with their YES card at a merchant participating in the scheme, they automatically collect bonus points. The customer can then redeem the accumulated points at the next payment made at any of the participating partner merchants.
Mariana Sadjaklieva, Head, Cards Department at Fibank, said: "Fibank has always been interested in developing and implementing innovative solutions that go beyond what is currently offered on the market. We are providing our customers with greater value, enhanced services and professionalism throughout the retail experience. With YES we found a niche - a loyalty programme for our cardholders that rewards them for every purchase they make using their card through a loyalty programme built on a network of partner companies and merchants in Bulgaria. Welcome Real-time is a dedicated and proficient partner and we are glad to be working with them. YES is the first loyalty programme of its kind in Bulgaria and has attracted a great deal of attention."
Philippe David, CEO of Welcome Real-time said: "This partnership with Fibank is unique in terms of the innovation that it brings to customers in Bulgaria. Our technology is key in ensuring that Fibank gets the first-user advantage in bringing real-time loyalty to its cardholders, analysing their usage and retaining their custom. Our software is already being used to run successful loyalty programmes for banks and other organisations of all sizes across Europe, Asia and the Americas, with many using it to monitor customer spending and offer personalised rewards in real time."