In order to accelerate its international development, the software publisher SAB has decided to create a subsidiary company in Dubai.
SAB International will be a deployment base from which a business network will be set up to cover the Middle and Near East, the Gulf countries, Asia, the English-speaking parts of Africa, and the Far East.
The SAB action plan relies, up to now, upon its regional offices abroad (Italy, Luxemburg, Monaco, Lebanon, Tahiti, Tunisia, United Kingdom) or upon relevant partnerships which differ according to sector.
The SAB solution is used by many foreign financial establishments to manage IT systems with a large operating capacity. The movement of the deployment to overseas countries continues to increase, and many business files are originating from the emerging countries, an obvious sign of the importance of these players in the market growth.
« The creation of SAB International is an important component of our new international strategy project. » declares Olivier Peccoux, the President of Groupe SAB. « These regions are of undeniable interest to SAB because they are demonstrating a strong economic dynamism involving the banking and financial system, where the main players are experiencing the need to consolidate their organisations and management tools. By developing their qualities and innovating character, SAB software packages will be particularly pertinent to supporting these changes. Our aim is to establish ourselves as a major player during the coming years ».
The other regions throughout the world will still be directly managed by the SAB French commercial team supported by its establishments abroad.