Avelo names Simon Badley commercial director

Source: Avelo

Avelo, the UK's leading provider of technology solutions to the financial services market, has appointed Simon Badley as Commercial Director.

In his new role at Avelo, Simon will focus on developing the end to end business, ensuring we build upon our market-central position.

Simon joins Avelo with over 20 years financial services experience. Joining Aviva in 1991 as a graduate trainee, Simon progressed to take on senior positions across the insurer's marketing, bancassurance, customer services and IFA sales divisions. Most recently, as Director of Intermediary, Simon headed up Aviva's IFA and bancassurance channels and was instrumental in helping Aviva build a sustainable and successful business model.

Chris Noblet, Managing Director, Avelo, said: "We are fortunate to be able to bring on board someone with Simon's pedigree and experience from a manufacturing and distribution point of view. Simon will play a major part in helping us achieve the strategic goals we have as a business."

Simon Badley added: "I am excited to join Avelo at this stage of its evolution as a brand, particularly given the successful rebrand earlier this year. I am looking forward to helping Avelo grow as business and ensure that it continues to provide outstanding products and service to its clients, whilst seeking new opportunities that will further our interests and those of our clients". 

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