Walmart elects to do more with its MoneyCard range

Source: Green Dot

Green Dot Corporation (NYSE:GDOT), a leading prepaid financial services company, today announced that, together with GE Capital Retail Bank and Walmart, it has expanded the Walmart MoneyCard® prepaid card product line sold at Walmart stores nationwide and online at

The new products will be part of a rebrand of the entire product line, which is scheduled to roll out nationwide during the fourth quarter. The innovative new package design showcases the prepaid card and provides consumers with a broad range of product choices to fit their need. The Walmart MoneyCard is issued by GE Capital Retail Bank.

The Walmart MoneyCard program has added three new products to the current suite of offerings, including a Visa Gold MoneyCard, a MasterCard Family Edition MoneyCard and a MasterCard Bill Pay MoneyCard. Using sophisticated customer segmentation analysis, we created new products designed to expand customer awareness and acquisition of Walmart MoneyCard products. These new products are targeted to specific usage segments of Walmart customers based on deeper understanding of the customer.

Mark Troughton, Green Dot's President, Cards and Network, stated: "With the new Visa and MasterCard MoneyCards we have doubled the number of products offered through Walmart. This initiative is another example of how Green Dot, Walmart and GE continue to drive innovation in the prepaid industry with the goal of better serving customers and continuing to grow sales."

Walmart is supporting the launch of the new cards with a new "Do More With a MoneyCard Card" campaign, updated permanent signage in the Money Center featuring the full product line and seasonal signage for both the Money Center and Customer Service Center, as well as upgraded displays and a series of in-store events to engage Walmart associates and educate them on the new products.

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