Built using the latest Microsoft .NET Framework technology, FIX.NET Trader for the buy-side offers a comprehensive, easy-to-use execution management system with a low overall cost of ownership. This makes it the perfect solution for organisations looking to make the transition from manual to electronic trading. Simple to install and intuitive to use, the solution extends trading independence and immediate cost, risk and performance benefits to firms looking to improve their electronic trading capabilities.

"FIX.NET Trader presents a credible alternative to the traditional "big bang" approach to OMS deployment. It allows firms to preserve their investment in existing fund/portfolio management systems and cost-effectively maintain their own trading technologies and market connections to ensure greater transparency in execution costs. In addition, the product's broker-neutral approach allows traders to seek out best execution from multiple sources of liquidity," comments Kevin Lee, Sales Director of Solutionforge.

Edward Catton, Director at investment manager Liontrust comments, "Having conducted a thorough review of execution management products on the market, we identified Solutionforge's offering as the clear leader in terms of integration capabilities together with its ease-of-use for traders. The features of FIX.NET Trader fit well with our strategy to improve our risk management capabilities and reduce the potential for errors by eliminating a number of manual processes. Integrating the product with our in-house portfolio management system has been straightforward and painless."

The product follows accepted service oriented architecture (SOA) principles, using standards-based web service application programming interfaces (APIs) to make data available in real-time to customers' existing in-house systems.
The use of web services ensures support for the widest range of platforms, including Microsoft and non-Microsoft environments, allowing firms to protect their current IT investment. Further, the product uses the latest FIXML standard published by FIX Protocol Limited (FPL) to leverage the broad range of XML-capable development tools in the market, whilst guaranteeing interoperability with existing FIX and FIXML enabled systems.

"Solutionforge has once again harnessed the latest Microsoft technologies to provide the market with an effective solution to a real problem - automating trading at small to mid-tier buy-side firms. FIX.NET Trader is testimony to the power of .NET to deliver genuine business value through web services, making real-time trading information available to the broadest range of applications," concludes Paul Foley, Partner Manager Financial Markets, Microsoft Corporation.