Blackhawk Network acquires gift card exchange Cardpool

Source: Blackhawk Network

Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, announced the acquisition of Cardpool, the fast-growing gift card exchange company where consumers can buy, sell and trade gift cards.

Cardpool connects gift card holders around the world to create a gift card exchange marketplace where customers can buy, sell, or trade gift cards safely and securely.

"Blackhawk Network has always provided consumers with the utmost convenience for making their gift card purchases," said Bill Tauscher, Chairman and CEO, Blackhawk Network. "We now look forward to extending that convenience to gift card recipients by allowing them to easily get the gift card they want through this exchange."

"We are excited for Cardpool to become part of a company that shaped the gift card landscape as we know it today," said Anson Tsai, Co-founder and CEO, Cardpool. "This is a huge opportunity to enhance and expand our services for both our loyal customers and new customers by leveraging Blackhawk Network's strong network of retailers and industry expertise."

Cardpool will remain headquartered in San Francisco, California, and consumers can continue to exchange their gift cards at for a different gift card or for cash. Cardpool verifies the authenticity and balance of each gift card as part of the secure and trusted transaction process, and provides free shipping on all transactions.

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