Natexis Assurances is one of the top insurers in France and is a subsidiary of the GROUPE BANQUE POPULAIRE, with over four million contracts and over EUR 20 billion in assets under management. For Natexis Assurances, the Chordiant Marketing Director Suite assists the process of implementing an "industrial process" for the overall marketing chain; allowing Natexis Assurances to develop highly customized campaigns as well as develop highly efficient marketing processes from both an operational and economic perspective.

"Chordiant Marketing Director provides us several advantages," says Arthur Seck - Marketing CRM Responsible at Natexis Assurances. "It provides the ability to interoperate with our existing systems, as well as providing full support for all of our marketing channels, whilst dealing with the large amount of data we hold about our customers."

Chordiant Marketing Director provides Natexis Assurances with a tool to manage all of their Direct Marketing operations, ensuring the Direct Marketing team can now segment their customer database, record all of the customer communications automatically, measure the effectiveness of campaigns with sophisticated response modeling, as well as analyze the efficiency and profitability of their marketing programs. Natexis Assurances can now manage the end-to-end marketing process, and this capability has resulted in significant cost savings in campaign preparation time, (i.e. from weeks to days). In addition, Chordiant Marketing Director helps drive far higher response rates by enabling the Direct Marketing team to analyze previous communications to better understand customer behavior.

Chordiant Marketing Director is a full end-to-end direct marketing solution that handles all aspects of direct marketing operations, with an open data model that allows Natexis Assurances to integrate with their large customer database.

"Our solution is particularly appropriate for an insurance company, such as Natexis Assurances," says Stephen Kelly, Chief Executive Officer, Chordiant Software. "We can provide the full range of functionality required for an enterprise-scale Direct Marketing process. Natexis Assurances is a very good example of the high value customers can receive by using Chordiant Marketing Director, not only optimizing cost and efficiency but also driving significant revenue growth."