Roamware, Inc. the global leader in mobile roaming and mobile financial services solutions, announced that Peter Alexander has joined them as EVP & Chief Marketing Officer.
Peter joins Roamware after 15 years with Cisco Systems where he was VP, Worldwide Field Marketing. Prior to Cisco he was with StrataCom, Inc. as Executive Director, Marketing and with Republic Telecom Systems, Entropic Speech and ROLM Corporation.
"We are delighted to have Peter Alexander join our executive management team. Peter brings with him close to 30 years of technology, sales and marketing experience with startups and global companies like Cisco. His marketing expertise spans the Service Provider, Enterprise, SMB, Switching & Routing segments. He will play a key role in guiding Roamware's future brand and field marketing direction, building on our global leadership position to further strengthen our market share worldwide", said Bobby Srinivasan, President & CEO of Roamware.
Commenting on his joining Roamware, Peter said, "Roamware has established itself as the leading Mobile Services Enablement technology company in a strategic and high value services area not addressed by the traditional large Telecommunications equipment suppliers, leading to an unparalleled customer base of over 500 service provider operators in over 150 countries. Looking forward, Roamware will play a major role in the evolution of mobile user experience globally, and ensure that more integrated service value will go to the Service Provider Operators, rather than just to over-the-top application vendors. I am excited to be part of a dynamic team backed by blue chip investors, and look forward to helping Roamware through its next phase of growth".