FXCM (NYSE:FXCM), a leading online provider of foreign exchange, ("FX"), trading and related services worldwide and Bourse Direct, a leading independent French online financial broker, announced that Bourse Direct will white label FXCM's Trading Station platform to expand its product offerings to include forex trading.
"We are excited that Bourse Direct has chosen to partner with FXCM to bring forex trading to its customer base. In the past few years the popularity of the FX market in France and globally, has seen tremendous growth. With a 24 hour, 5 days a week trading market, no commissions*, flexible leverage and the ability to take advantage of up and down markets, FX is a great complement to any active investors portfolio and FXCM is pleased to be a part of Bourse Direct's offer." said Ilies Larbi, Director FXCM France.
By white labeling the FXCM trading station platform, more than 50,000 registered account holders of Bourse Direct will have the many advantages clients of FXCM France, a subsidiary of FXCM Inc.(NYSE:FXCM - News) have now. Advantages include trading on over 40 currency pairs and FXCM's no dealing desk ("NDD") forex execution system. Through FXCM's NDD execution, users can benefit from FXCM's multiple liquidity providers† with fairness of execution and no conflict of interest between trader and broker. Other advantages include competitive spreads, one click order execution and trading from real time charts. With this partnership Bourse Direct customers also have trading signals in real time to support them in their investment strategies and can find news and research through www.DailyFX.fr .
Commenting on the partnership, Drew Niv, CEO of FXCM, said, "In addition to FXCM's aggressive but disciplined acquisition approach, we continue to expand with specific white label relationships. We choose existing broker dealers who have a long history and trading base in specific regions." Niv continued, "Our FXCM France branch has been growing significantly and we will continue to grow our French offering through white label partnerships as well as through syndication deals of our newly launched DailyFX.fr site."
FXCM strives to provide its clients and partners with top tier trading technology and execution, along with trading resources which are mostly built into the platform offering.