PaymentOne Corporation, a global leader in mobile payments, today announced One Care, an industry guiding consumer advocacy initiative to help ensure a positive payment experience for consumers and the merchants that serve them.
One Care includes the establishment of industry-leading merchant marketing guidelines and investment in new IT systems that help consumers better manage their mobile transactions. With this initiative, PaymentOne is taking an even stronger stand against "cramming" and deceptive marketing practices that plagued some of the industry's earlier premium SMS (PSMS) efforts, and insuring safe and secure m-commerce.
"Carrier billing has evolved and matured since the early days of PSMS based 'free ringtone' and other questionable applications, and is today a secure and convenient way for consumers to purchase brand name digital goods and services," said Brad Singer, executive vice president of PaymentOne. "PaymentOne is dedicated to driving full transparency and ethical business practices that give consumers the confidence to fully embrace the ease and safety of direct carrier billing."
PaymentOne's new One Care Portal™ is an important component for making mobile payment transactions fully transparent to consumers. Available November 1st at www.paymentone.com, this new portal gives consumers complete visibility into any transaction billed to their mobile phones using the PaymentOne mobile payment system.
Through the portal, consumers can track individual mobile payment transactions in real-time, including the purchase date, description of item purchased, the purchase amount, merchant name, payment status, other transaction details, and the total amount billed to their mobile phone.
If a purchase looks unfamiliar to the consumer, consumers can initiate a dispute/refund request from the portal and/or connect to a live agent via phone or chat. Consumers will also be able to request specific lines to be blocked from 3rd party charges.
PaymentOne, which has already processed more than $5 billion in carrier-billed transactions, has long been an advocate for consumers. The company's consumer care team, which earned the company an "A+"A+" rating for customer service by the Better Business Bureau, provides hands-on support for consumers with questions about their transactions and phone bills.
PaymentOne was also the first direct carrier billing company to provide a dedicated page and section on the phone bill allowing consumers to see the detail associated with PaymentOne transactions including clear descriptions of purchase, 800 customer service center number, and website addresses for problem resolution. PaymentOne's patented fraud management platform with its Identity Verification multifactor authentication helps eliminate unauthorized transactions to keep consumers safe, offering more protection against fraudulent transactions than with an online credit card purchase.
In support of PayOne Care, PaymentOne will soon be issuing new enhanced guidelines for its merchant customers to instruct them on marketing requirements for products and services billed using PaymentOne. These guidelines prohibit deceptive marketing tactics including unclear wording of offers, misleading inducements to make purchases, and disclaimers spelled out in small or unreadable fonts. Once these guidelines are issued, the company will ask its merchants to demonstrate compliance within 60 days or risk losing PaymentOne as a billing option for mobile, fixed line and broadband billing.
PaymentOne actively protects its positive reputation by constantly reviewing its merchant partners' and their affiliates' websites. From these reviews, PaymentOne finds the instances of bad marketing practices to be very rare. The company also is an active participant in the major industry associations with related efforts. PaymentOne is on the board of directors for the Mobile Entertainment Forum (MEF) and is active in the Mobile Commerce Committee within the Mobile Marketing Association (MMA).
"Developing mobile payment standards that address consumer protection, privacy and security is of critical importance to consumer confidence and m-commerce adoption," said Gary Schwartz, CEO of MEF North America. "As an active board member of MEF, PaymentOne continues to be a market leader. The company remains on the forefront of insuring best practices and delivering transparency through services such as One Care that put mobile consumers' interests first."
PaymentOne will be unveiling further elements of its One Care consumer advocacy initiative over the coming months as new services and policies become available.